Calia Stone Boutique operated in a highly competitive luxury finishes market in Chicago. The need to differentiate itself and offer a unique shopping experience became a priority. Customers were looking not only for exceptional natural stones but also for an emotional connection with their interior design choices.

The challenge was to create a shopping experience that combined the elegance of luxury with technological innovation. We needed to develop a graphic identity that captured the essence of Calia while simultaneously overcoming the traditional limitations of e-commerce. Accurate and personalized visualization of products in customers' spaces became a necessity to improve decision-making.